Brilliant Ideas Group (BIG, for short) is a boutique consulting agency and brand growth engine that generates strategic business results. We are all about thinking BIG but being realistic in our objectives and approach. We set out to create something special by helping companies to build better brands, products and relationships with retailers and customers alike.
BIG inspires new ways of thinking and doing to achieve brand growth and success. We help bring BRILLIANT ideas, brands and services to life with a focus on natural and sustainable. Central to our approach is the voice of the customer and how we can make a difference and deliver beyond their expectations.
Our mission is to help global brands with their export strategies and plans to sustainably grow in Canada and the USA. We are experts at strategically identifying opportunities for products in local markets and specialize in each products’ development, market research, market positioning, design, budget management, marketing implementation and sales to key accounts.
Luck is not enough. Brands who seek success must outperform and outmaneuver their competitors, continually staying relevant and jumping to the next curve. We work with the best, to build a stronger, and more profitable presence, keeping customers intensely engaged. We make our own luck and make sure that you win.
OUR TEAM
Our team consists of passionate individuals who believe in the power of thinking BIG.. We continually strive to innovate; believing simple is always better than being complicated. With over 40 years of experience in Retail and CPG industry globally we have the team to help you think BIG and make sure we have a brilliant plan to help you succeed. We have expertise in Grocery, Drugstore/Pharmacy, Cosmetics/Beauty, Private Label, Health & Wellness/Natural Foods, and Brands.
We operate on the central realization that human traits drive brand affinity and loyalty. To help brands, we create that emotional connection through meaningful engagement. We are in the transformation business, building the future of brand platforms through engaging creative solutions rooted in actionable strategy, that yield measurable business results.
BIG SERVICES
Strategic Management
Business Planning
Regulatory Compliance
Key Account Management
Sales Agency/Distributor Management
Social Media Account Management
Experiential Marketing (Events, Activations, Sampling, etc)
Content Creation